Alfa-Bank“Sea of Benefits”FintechPragmaticaInteractive special projectMini gameQADevOps

An onboarding game for a loyalty programme

A web game that onboards customers into the bank's loyalty system.

ClientAlfa-Bank

FormatWeb game in a WebView

StackVue.js, Pinia, CSS3 Animation, Laravel (PHP), Zabbix

DemoInside the bank's app

Task

Introduce the bank's customers to the loyalty programme through a game and motivate them to earn and spend points.

Build two mechanics: a quiz that explains the programme rules and grants attempts, and fishing with collectible items and real prizes. Collect player behaviour analytics to improve the game experience.

What we did

Quiz about the loyalty programme rules
Reactive frontend
Fishing animation
Prize delivery system
Extended device support
Per-event analytics of game sessions
Collection and achievement screens

Game screens: collections, quiz, reward, achievements

Player event analytics and the game's promo page

Result

The game runs inside the bank's app as onboarding into the loyalty programme: the quiz explains the rules, and customers get collectible items and prizes for their attempts.

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Discuss a project

push@wespot.ru @khudyakv